Message from Level 90 Elite Tauren Chieftain

Hey guys, we read and heard all the feedback from BlizzCon this year. The Corpsegrinder bit was never intended to be taken seriously. We are sorry that we offended anyone; everything at our shows is just meant in fun. Thank you all for speaking up. We’ll definitely keep this in mind for future shows.

Our humblest apologies,

Level 90 Elite Tauren Chieftain

I’m entirely happy with that response from L90ETC, in fact it’s better phrasing than we get from most companies and politicians who normally weasel with “We’re sorry you took offence”

Now.  Blizz.

They’re still dodging

Thank you everyone for your feedback regarding the closing night performance at BlizzCon. While we had some other messaging worked up we were going to post, the members of band wanted to instead address it themselves: – Bashiok

Blizz, admit you also have some culpability in this and accept you need to look to yourselves in how you setup the shows, agree with the performers on what’s go and what’s no-go.

Stop dodging.


Something I wasn’t aware of until I read Ratshag today

The closing ceremony had a performance by Blizzard’s own in house band, The Artist Formerly Known as Level 80 Elite Tauren Chieftains (TAFKL80ETC), who changed their name mid concert to Level 90 Elite Tauren Chieftains (L90ETC). Foo Fighters performed afterward.

Which puts another spin on the whole thing, L90ETC are not some band Blizz can distance themselves from, nor can they claim that “they didn’t know”, because they are Blizzard in all the senses which matter.  In much the same way if I as a blogger put a trash piece against one of my employers competitors out on the company home page.

So Blizz, I say yet again, pull your heads out of your collective arses and accept you screwed up, and accept that as Blizzard not by shuffling it off trying to wash your hands of the affair as some in house company prank which went wrong.


6 thoughts on “Message from Level 90 Elite Tauren Chieftain”

  1. Just passing something off as a joke is not really an apology. In fact, it sometimes means that the original offensive material gets more emphasis – since it is being approved of – it’s OK, so long as people realise it was not meant seriously. It’s like republishing it, only packaged differently.

    Like “it was a joke – it doesn’t mean anything – it’s only a game”

    Meaning – “you have no right to be offended – and moreover you lack a sense of humour and or intelligence, otherwise you would, too, find it amusing. And your opinion doesn’t mean anything – your offence is immaterial. And this sort of behaviour in game does not translate out of game, nor does it materially affect your enjoyment of the game. Why your dollars/euro/sterling paid for as much as mine”

    And displaying that kind of thing at an official event? Kind of endorses it really. I don’t think Blizz were playing it as a start of a panel on what is totally unacceptable in abusive language and behaviour. No, it was meant to introduce talent, and to entertain… And thus reinforce that behaviour…

    Incidentally, I watched the original video and admired the guy for his sheer animal magnetism, strength of character, eloquence and wit. And his masculinity – well, gosh, that was *huge*. Clearly attractive to so many – women and men included.

  2. Agreed, however they accepted that they did offend, that they are sorry (rather than the normal “we’re sorry people took offense”). The proof will be in their performances from now on, whether they work with the feckwit again (Corpsegrinder) what agreement they have with him regards his performance and how they present themselves in the future.

    Blizz, well to a certain level it’s what I’ve come to expect from them, their ability to completely misjudge their playerbase continues to astound me.

  3. Ugh. As someone who was on the forum complaining, I’m happy to see an apology. I guess I’m still troubled by the poor judgement they shown by believing that homophobic slurs are “just in fun”.

  4. “Blizzard Entertainment opposes homophobic slurs. Unfortunately, we chose to show a video which contained them. We should not have done that, and we are sorry that we did.”

    Any apology what cain’t state what ya did wrong, ain’t a real apology. Is just empty platitudes, an’ hopin’ you’ll go away now.

    1. Yup, my response to it is currently in draft, I’ll shove it out just as soon as I get a moment 🙂

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