The line here is simple, trust Facebook with nothing which you are not entirely happy making public to the entire world. If you don’t want it shared, remove it from FB asap.
The line here is simple, trust Facebook with nothing which you are not entirely happy making public to the entire world. If you don’t want it shared, remove it from FB asap.
Another day, another update on Real ID (Updated Blue on Real ID), Let’s look at some of the interesting points.
A bit of a dodge here by Blizz, apparently as long as you don’t install an addon designed to collect the data there’s no risk. However how many of us spend the time to download addons and check them line by line looking for attempts to access Real ID information. Sloppy implementation by Blizzard, I’m surprised that they’re still dodging this, though it is stated that there are attempts ongoing to change the behaviour.
The end-game is announced, they want to be a social networking / gaming company.
There is another blue floating around where Blizz have stated that they are working on changes to make the friend of a friend sharing optional / configurable. Once that is in I might be more interested in it as a feature, though I still personally want the ability to have “stealth” alts / games, there are times when I what I want to do is slack on another alt and just kill things.
For the moment.
Things have had a chance to calm down and settle though the rumblings are continuing, rather like the earthquakes we’re getting in the build up to Cataclysm. I’m hoping that it isn’t a portent of what is to come in the future. The storm on the forums and what I suspect was/is a sustained flow of cancelled accounts, especially given the reports of the account management system failing or being very slow thus indicating that it was at the very least under stress, Blizzard have completely backed down.
Well, no. They haven’t.
Our focus has all been on the forums announcement, however the underlying technology and direction remains, mapping our real names to our in-game personas and to our usage of games into the web of public information as much as possible. The statement from Blizzard makes this clear.
I want to make sure it’s clear that our plans for the forums are completely separate from our plans for the optional in-game Real ID system now live with World of Warcraft and launching soon with StarCraft II. We believe that the powerful communications functionality enabled by Real ID, such as cross-game and cross-realm chat, make Battle.net a great place for players to stay connected to real-life friends and family while playing Blizzard games. And of course, you’ll still be able to keep your relationships at the anonymous, character level if you so choose when you communicate with other players in game. Over time, we will continue to evolve Real ID on Battle.net to add new and exciting functionality within our games for players who decide to use the feature.
There we have it, Real ID is here to stay and Blizzard intend to make it a core element of their games and the way we interact with them, there is a massive social networking pie out there and they want to see a slice of it. Let’s be honest, there is big money in social networking. Investors love it, as a movement and as a technology it brings lots of people to the same place, provides a lot of demographic information, all of which is freely provided and normally costs vast amounts of money to collect through surveys. All of which gives plenty of information for marketing to get their hooks into to extract more money from us, the public.
Activision / Blizzard are a company, their prime reason for being is to make money, remember this, it’s important.
Everything the company does is designed to bring in cash, some of which is invested in current and future products, some maintained as a surplus ready to deal with issues, emergencies, unplanned expansions to their operation (a game is massively more popular than expected and more equipment is needed for example). The flip side of the balance is they maintain their core position in the market by providing good solid games which appeal (initial sales), which have long lasting appeal (ongoing subscriptions) and generate a lot of loyalty to the game and the company (pushback against other entrants to the market).
They need to keep us satisfied & and happy.
This is true in the most brutal sense, Blizzard own the databases, they own the servers, they employ all the people working on it. It is their sandbox, we are invited in to play there, for a certain consideration on a monthly basis. However we invest time, huge amounts of time, without that investment of time, love effort WoW would be far less than it is now. Consider how much work officers do in preparing and organising raids, farmers bringing materials to the AH, crafters converting those into the enhancements needed by players, RPers adding colour to the world. Outside the game what about the hours of effort in spent updating wiki’s, theorycrafting, the original builds for wowhead, wow.com and the myriad of other sites and blogs.
Would the attraction of WoW continue without the additional effort put in by all those volunteers? I’m sure it would, but something would be lost, some of the glue which links players across realms would disappear, without that glue there is less holding us in Azeroth, why not go have a look at something new, it might be shinier, there might be nicer people.
Battle.net is a logical development, when they have many games it makes sense to consolidate the account management into a single tool, I would suspect that the multi-player aspects of SCII are going to use technology taken from WoW and Diablo 3 will be using the next iteration of that development. That it was optional was something which would never last, there is simply too much money and effort to be saved internally from combining the function into a single system.
However, it has provided the additional linkage between players, their games and other meta information which has laid the foundations for the current mess Blizzard are in. There is also a tone being set which puts players backs up “Don’t worry, the new feature is optional” which becomes in a short period of time, “You can’t access this without using the new optional feature, but you don’t have to use it….” with a logic extension being “It is now mandatory, you must use real ID to be able to use any of the features of the service you’re paying for”. Many players have spotted this sequence and now tend to be suspicious of “optional” features.
I’ll set my stall out clearly at this point, the day Blizzard make the sharing of my name mandatory then I’m off elsewhere.
We store a lot of information online, there’s a stack of information inside Blizzard about us and our alts. Part of the key to the mystery is how the imformation is partitioned. The hard links between “me” and my gaming are only within Blizzard’s accounting database, that’s where they should stay unless I make the active decision to change that, either by ‘coming out’ on places such as this blog or by agreement with Blizzard. The forum change was not an example of that, effectively banning players from the forums unless they’re willing to share information which they keep private was heavy handed, would not solve the problem as stated (just look at old school usenet where some of the biggest trolls used their real identities).
This has wider implications as well, when companies start to believe that they have the right to do with our information as they will we are on the road to a dark place where we have no control over what a third party can do with our identities, our personal preferences etc etc. Do you really want all of your purchases from the local supermarket to become available to anyone who’s willing to pay for it? Yes, what about the purchases from the pharmacy in-store, details of the alcohol you’ve purchased? At the moment companies run serious risks in the market where they loose information, see the hammering T-Mobile got in the US after their main customer database was compromised, or the case where VISA numbers were held by a large chain which then got compromised and so on. Long may this continue, they need to remember that this information they’re holding has massive value, both to them, us and people who we would never share it with.
Unfortunately more and more companies are looking at these vast data silos, costing huge amounts of money to maintain and keep secure and wonder how they can monetise it further, expect to see more cases where the data protection laws globally are pushed to their limits.
One of the largest elements in the Blizzard decision will have been from looking at the market and the use of the internet which is already happening. Millions of people are putting their entire lives, their histories, their locations (in some cases on a minute by minute basis) online and open to the world. From the corporate perspective we’re doing it already, we’re announcing every little detail of our lives to the world at large, while we’re on the move and so on.
Once again all of this is active decisions on our part, and does not take account of the different groups within the wider online community. While there maybe 400 million active Facebook accounts, about 50% of which are logged into daily, this is still only a fraction of those online (approx 11% of netusers are active Facebook users) and the defintion of ‘friend’ has been bastardised by Facebook and similar sites for years. Facebook additionally has a terrible record of security, something users are starting to notice, but usually only through media stories of identify theft & the regular kiddy fiddler scare stories.
This change hasn’t come out of nowhere, the underlying technologies will have been on the drawing board 18 months or more ago, we’re looking at a long term plan. They’ve looked at the social networking market, the model of communication and the possibilities for hooking in other sources of revenue. What they then did was fail to properly understand just how much this would annoy their customer base, which does hint that there is a lack of understanding on their part as to how identity works within gaming communities, how geeks tend to control their ID and personal details online and how the privacy landscape is changing across the wider internet. In short their predictions on how the change would be accepted were massively mistaken, doubly so when it became clear within hours that the “stopping trolls” reason was a smokescreen. A smokescreen that was blown away by the market announcement made on the same day of the relationship with Facebook.
I believe that Actizard made an error in the timing of this, I understand that from a technical standpoint and logistics bringing this in before SCII drops is perfect timing, fresh releases, new code, new systems that’s all good and logical. However from a raw business (dare I say Goblin?) perspective it’s the wrong time. Only the beta players have invested time in SCII, so dropping their intention to buy is relatively painless, and only serves to drive up resentment against the company (you forced me into not getting the game I wanted, you bastards). In WoW the situation is slightly different but we’re at the end of the expansion, by my reckoning we’re looking to November 2010 for Cataclysm and there’s already a drop off in activity. Leaving now is painful but not as massively so as, say, one month after Cata has dropped and the entire community is into levelling, exploring the new zones, looking at what has changed. The inertia behind staying in the game at that point would be tremendous, the social pressures within guilds to stay and progress the new raids would be similarly high.
My view is that we’re looking at the next Real ID announcements as we head into the holiday period in December, after WoW has dropped, SCII is in full swing and players are less likely to leave. Also the wedge has been driven home that few milimeters, getting us to accept something less than the forum names but more than now will be easier because it’s “not as bad as they were planning“.
The end-game is still the same, my belief is that we’re watching a period of withdrawal and entrenchment ready for the next push.
Not yet,this was a terrible move by Actizard, I believe a stupid, unnecessary and dangerous one. My main is a paladin, so this was a big enough hit to pop ardent defender, not enough for the kill but bringing everything low enough that the kill shot wouldn’t need to be huge.
I hope I’m wrong about their next moves, I suspect I’m not. Am I looking at what other MMOs are coming onto the market? You bet.
I’ll be coming back to this topic with some thoughts on where I think this is going, what Blizzard are eyeing up and why.
I’ll just go and delete the 1000 or so words I had been working on…and I’m bloody glad to be able to do it.
Firstly an interesting article which might give some insight into one of the drivers for this change
Now, here is the news
BBC News – World of Warcraft maker to end anonymous forum logins
USA Today – ‘WoW’ studio Blizzard to require real names on forums
Associated Press & Affiliates – Bye-Bye Trolls? Blizzard Forums to Use Real Names
ABC News – http://abcnews.go.com/Entertainment/wireStory?id=11108240
ABC News – http://abcnews.go.com/Technology/wireStory?id=11109291
Yahoo! News – http://news.yahoo.com/s/ap/20100707/ap_on_en_ot/us_tec_blizzard_real_name
MSN Entertainment – http://entertainment.msn.com/news/article.aspx?news=509481&affid=100055&silentchk=1&
CVG – Fans rage over Blizzard forum plans
PCGamer (UK) – Why Blizzard’s new forum plan is an epic fail
The Register – Blizzard exposes real names on WoW forums
About.com – WoW Real ID: A Really Bad Idea
Ars Technica – Blizzard: post about StarCraft 2? Use your real name
Gamespy – Blizzard to Require Real Names on Official Forums
Kotaku – Blizzard Forums Will Soon Display Your Real Name
Kotaku – Blizzard’s Real Name Forum Policy Has Fans In An Uproar
Joystiq – Your real name to appear on Blizzard’s official forums
Inc Gamers – Blizzard Going Too Far With Real ID?
MTV Multiplayer – Blizzard Cracks Down On Anonymity In Official Forums
TechEYE.net – Blizzard forces users to show real names: Internet security they have heard of it
Product Reviews News – WoW Real ID System: Security Flaw Found
ITWorld – Blizzard to share your name with angry video game nerds
Voodoo Extreme – Is Blizzard’s Real ID Safe, Or A Playground For Sexual Deviants?
Voodoo Extreme – Blizzard Forums To Require Use Of Real Name, Rage Ensues
Examiner National – World of Warcraft Players WoWed by Blizzard’s REALID announcement
EuroGamer – Blizzard forums to require real names
GameFocus – Blizzard To Kill Anonymity On Forums
Strategy Informer – Battle.net removes “veil of anonymity” on forums, real names used
HuskyStarcraft – Blizzard Forums: First and Last Names [VIDEO]
[url=”http://www.youtube.com/watch?v=FBwTpHNZDpQ“]YouTube- Blizzard Forums: First and Last Names
AusGamers – Blizzard Switching Forums to Real ID System
Australian Gamer – Blizzard decide to give out subscribers’ real names
Zeroday – Is Korean Law Driving Policy at Blizzard?
Hell Mode – Why Real ID is a Really Bad Idea
Tank Spot – RealID — Unethical and Dangerous
So firstly what are they doing and what are they not doing.
So, where’s the problem, surely having your name on the net has happened a lot of times already.
True but I’ve controlled, as far as possible what my name is associated with on the net, having come online around 15 years ago when the mantra was “never give out your real name”, usenet was a brutal place and keeping some security and privacy was a critical lesson to learn and learn quickly. As was having to deal with the trolls.
What Blizz appear to have forgotten is that data should only be released where there is a clear benefit, and where it cannot be achieved through other means. In this case a fixed alias for each battlenet account would do the same trick of cleaning up the forums, it stops the creation of level 1 alts, it allows a mapping of one account -> one identifier (not necessarily one person though) and without having to release additional information and the associated meta information, think of all the players who if they want to use the forums will expose their gender, their ethnic origin etc etc. There are plenty of morons out there who will latch onto that information, some in the antipication of trolling and others (white knights) in the vain hope they might get laid.
What about the players in gay friendly (or gay only) guilds, if they have decided to keep their sexuality private outside of WoW then can no longer post to the forums.
As things stand (and we need more information) there is also the breaking of the namespace. At the moment we know that each ‘name’ is unique as it’s <alt name>+<realm>+<region>, we know that has to be unique because of the way the system is built. How is that going to be managed when there are 200 John Smith’s posting to the forum. There is no realm tie in, so there is scope for trolling on a grand scale with confusion over who is responding to who.
Releasing more meta information is bad where it’s not needed, at the moment there are a few people who know my real name within WoW, I think it’s about 13 people, with another 10 who might be able to make the right connections. Pushing my identity out into the wider world in connection to WoW gives a scammer another hook to try and catch me, why not guess at the email address I use normally? Scammers aren’t afraid of spamming the world in the hop of a 0.01% return rate, this would allow better targetting of their attempts.
The change isn’t happening in isolation to clean up the forums, there’s a bigger game afoot, social networking and the piles of money corporate execs see in it. So Blizzard/Activision are teaming with Facebook, that highly respected paragon of good data security and practice.
Not a hope in hell, I personally believe these are opening moves, what was once optional (realid in game) has become “optional but we’re going to freeze you out of part of the service” and I’m sure will become “optional, unless you want to log into the game“. One thought which has surfaced already would be embedding realID information into tooltips / in-game nameplates etc etc.
I’m not sure where they’re going to go, but as I said above look for the money trails, look for where they can make the extra cash off their database. This is what the world is about at the moment, all the large companies are looking to do something with their databases, the suits see them as money in potentia and want to convert it into big piles of the folding stuff as quickly as possible before the current bubble bursts.
I’ll leave the last word on this to Ctrl-Alt-Delete
RealID, it’ll be with us in the EU within days, so time to think about whether it’s good, bad or simply “a something”.
So, firstly, the low down from Blizzard
Everyone read and digested? Good.
There’s no requirement to use RealID, seriously, you don’t have to use it, if you don’t like what it does then don’t bloody well use it.
It shows your real name to people you have connected with using RealID (or more accurately the name you have registered your battlenet account under).This isn’t a problem for me generally but I can see it will be a problem for some people, with the wider sharing of names this is going to be a deal breaker for some.
The two people connecting must share their battlenet email addresses to make the connection, once connected this information isn’t displayed anywhere.
“If you are using Real ID, your mutual Real ID friends, as well as their Real ID friends, will be able to see your first and last name (the name registered to the Battle.net account). You will also be able to see the first and last name of your Real ID friends and their Real ID friends. Your Battle.net account name (your email address) is not displayed to other players through the Real ID friends list. In addition, players with Real ID relationships will be able to view each other’s online status, Rich Presence information, and Broadcast messages, and will be able to see which character and game their Real ID friends are playing across supported Blizzard games.”This I’m not entirely convinced about and the language is vague towards the end (at least to my rules lawyer mind).
Right click, click, done.
We have the following players A, B, C & D
A & B become friends
B & C become friends
C & D become friends
A can see B & C
B can see A, C & D
C can see A, B & D
D can see C & B
B & C become RealID friends
Not shown through the system
A & B become RealID friends
This I think is vague, I suspect that they’re referring only to direct relationships, if that’s true then
A can see B
B can see A & C
C can see B & D
D can see C
If however it follows the same rules as for your real name then those rules apply.
All your toons across all games on that battlenet account are shared with your friends.No opt outs, so that toon you keep for slacking, it’s now visable. That banking toon you’ve been owning the AH with… visible.
Will I use it, probably, maybe, while there are people on WoW who know my real name and there are others who can guess from looking through Facebook and put two and two together it’s not something I’ve pushed out there. I don’t like the friend of a friend information sharing, and if that includes online status etc etc I like it less.